Label readers (you know who you are) have noticed that other manufacturers disguise the taste of their tea with all kinds of additives. In this bottle, you'll taste just the highest quality black tea - unsweetened and naturally delicious. Our black tea is also "just" in the sense of "fair," as in Fair Trade Certified™. The Fair Trade seal helps us ensure that tea garden workers get paid fair wages. You'll love our Just Black both for what's on the label, and for what's not.