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PRESS RELEASE
INDUSTRY
Thursday, August 07, 2008
Living Naturally Releases Special Order Management System and Online Resources Library
August 7, 2008, Sarasota, Fla. – Living Naturally, LLC announced today the launch of a new Special Order Management System at their trade ordering and information website www.NaturalMarketWatch.com. This system gives retailers the ability to search Living Naturally’s one million SKU natural products database to locate and place special orders for customers. Special orders can then be merged with regular shelf orders before submission to comply with minimum vendor shipping requirements. Retail buyers are also notified electronically when special orders ship from vendor warehouses. This new Special Order Management module is provided as FREE, valued added service to all Living Naturally customers.

Special order management is a very important aspect of a natural products retailer's business according to industry expert Danny Wells. "Special orders are an added source of profit for retailers if they manage them efficiently. The costs of carrying inventory are high, particularly when you consider that 15 to 25% of the products retailers stock on their shelves are slow-sellers or no-sellers. Now retailers can optimize their in-store inventory by eliminating these slow moving products and only stock the products that customers want most of the time. This is a very financially savvy approach as now even the smallest of retailers can provide an unlimited selection of products to their customers with a virtual inventory of more than one million SKU's." Mr. Wells said. "Special orders also provide an excellent service-related point-of-differentiation for independents against their mass market competitors, and special orders guarantee a return visit to the store by the customer for each special order placed. This new module substantially enhances a retailer's ability to effectively manage this key part of their business." he concluded.

In addition to the Special Order Management module, Living Naturally has recently released a new online library featuring information, merchandizing and sales resources from leading vendors in the industry. This new library is a comprehensive source of information for retailers planning in-store promotions. Living Naturally VP, E-Media Matt Redd commented "Independent retailers often struggle with the huge labor investment associated with performing in-store marketing and promotion functions. Now with all the resources that we have available in a centralized online location, retailers can streamline their work and leverage the substantial body of content currently available from leading manufacturers in the industry". The Natural Market Watch vendor resource library is also available as a FREE value added service to Living Naturally customers (see www.NaturalMarketWatch.com/
Resources).

For additional information on these new modules, please contact Leslie Carpenter at 1-800-360-2231 x1506 or visit www.NaturalMarketWatch.com.

About Living Naturally
Living Naturally, LLC, is an online technology provider to more than 3,000 retailers and suppliers in the North American natural health sector. The company develops and markets a suite of Internet programs under the “Genius” brand, to enhance the productivity and marketing capabilities of retailers and suppliers in the natural health industry. For additional information, please visit the Company’s web site at www.LivingNaturally.com.
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