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Tuesday, May 27, 2008
Living Naturally Launches New Product Showcase
May 19, 2008, Sarasota, Fla. – Living Naturally, LLC announced today the launch of the New Products Showcase (NPS) at their trade ordering and information website NPS is the most comprehensive database of new products available in the natural products industry, featuring more than 5,000 new items each month from hundreds of manufacturers in the industry. This information is updated on a daily basis and is conveniently classified into search friendly departments and categories. The Living Naturally NPS is provided as a free service to the industry.

This new capability is very important for natural health retailers according to industry expert Danny Wells. “There are two areas in which an independent natural retailer can successfully differentiate from the competition – their products and their people” commented Mr. Wells. “To compete effectively today and provide differentiation with the mass market, an independent store must bring in innovative new products regularly. Living Naturally’s extensive online database provides the only one-shop source for new product selections in the trade” he concluded.

Living Naturally will be previewing the NPS in their upcoming Webinar “New Products – The Competitive Edge”. Presented by Living Naturally VP, Internet Marketing Programs Linda O’Hara, the Webinar will focus on why new products are important to independent stores’ competitive strategy; how to choose quality, efficacious products with a great story to increase sales and how to market and merchandise new products to drive store traffic and increase repeat business. The Webinar will also feature an interview with Danny Wells on the subject. For additional information on this seminar, please visit

Living Naturally VP, E-Media Matt Redd commented “This new product service is one of several modules that we are delivering to the industry this year to complement the trade buying process”. He continued “This includes facilities for retailers to manage special orders, easily locate vendor deals, and access vendor resources to assist with in-store merchandising and promotion. These tools and services substantially improve the efficiency and effectiveness of bringing new products to market”.

For additional information on the New Products Showcase, please contact Leslie Carpenter at 1-800-360-2231 x1506 or visit the online demonstration website -

About Living Naturally
Living Naturally, LLC, is an online technology provider to more than 3,000 retailers and suppliers in the North American natural health sector. The company develops and markets a suite of Internet programs to enhance the productivity and marketing capabilities of retailers and suppliers. For additional information, visit the company’s web site at
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