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INDUSTRY
Sunday, September 16, 2007
Living Naturally and EatingWell Launch New Coupon Partnership
June 14, 2007, Venice, Fla. – Living Naturally and EatingWell Media Group announced today the launch of a new online coupon program called HealthESavers. The new program will provide industry retailers with an extensive array of online coupons for inclusion on their website and integration into their e-mail marketing campaigns. Manufacturers will be able to showcase their coupons online including accompanying interactive content that will help to educate consumers and influence buying decisions at the retail level. The HealthESavers coupons will be available for elevation on over 550 leading health food retailer websites and on the Eatingwell.com website - a combined monthly reach of over 13 million page views. A companion weekly e-mail coupon promotion will also be available for distribution to over 500,000 registered consumers on these websites.

This program is a unique and powerful approach to driving store-level sales. Online coupons are instant, targeted, interactive, measurable, Internet search friendly and environmentally sensitive. Because of the electronic audit trail, they are also very secure and facilitate redemption budget management for manufacturers as coupon prints can be tracked and regulated in real time.

Living Naturally CEO David Knaggs commented on the benefits of the program from the natural retailers’ perspective. “Living Naturally is committed to providing industry retailers with leading edge technology and content solutions to strengthen their business. With an extensive library of content rich coupons from leading natural brands at their disposal, this is another powerful turnkey marketing solution to help retailers drive in-store traffic and drive in-store sales. The HealthESavers program will be provided free to Living Naturally website and web content customers and is an exciting addition to our line of emerging promotional solutions for retailers and suppliers in the natural health industry,” said Knaggs.

EatingWell Media Group CEO Tom Witschi also spoke enthusiastically about the new program. “Through this exciting partnership with Living Naturally, we will provide natural product manufacturers with a unique and targeted approach to generating new customer sales. HealthESavers will be a tremendous service to health conscious consumers and I am certain that our 1.6 million EatingWell magazine readers and half million EatingWell.com visitors per month will respond enthusiastically. From my vantage point, HealthESavers is a program that benefits all three constituents of the distribution cycle – the manufacturer, independent retailers and ultimately the consumers.

HealthESavers online coupons program will launch in August 2007 with a fall back-to-school edition. Each quarter, a new edition will be published. For program information, please call (800) 360-2231 x1550 or visit www.HealthESavers.com.

About Living Naturally
Living Naturally is a leading provider of online programs to the North American natural health industry. Formed in 1999 to service the needs of retailers and suppliers in this space, the company has established itself at the forefront of innovative solutions for the industry. Visit www.LivingNaturally.com for more information.

About EatingWell Media Group
The EatingWell Media Group (EWMG), publisher of EatingWell Magazine, books, and EatingWell website, is a fast-growing, independent media company that focuses exclusively on the expanding healthy-eating sector. EWMG is positioned to be the leading source of science-based nutrition advice, delicious, easy and healthy recipes and useful shopping information. Visit www.eatingwell.com for more information./script><
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