|Wednesday, July 05, 2006|
|Living Naturally Launches Online Advertising Program|
|July 5, 2006, Venice, Fla. – Living Naturally introduced Promo Genius, a one-of-a-kind, electronic promotion and online ordering engine - the newest addition in Living Naturally’s Genius suite of tools for manufacturers in the Natural Product Industry. Promo Genius is a unique sales and marketing application that provides retailers with new product specials, online ordering and in-store marketing support plus consumer-delivered ads through web sites, e-newsletters and online coupons.|
Promo Genius is designed to put comprehensive information about new product launches and monthly promotional buys into the hands of store buyers and their consumer customers. In a single click, retailers are able to buy manufacturer’s products, order in-store promotional materials, elevate banner ads and coupons to their Web Genius web sites and take advantage of the product specials from participating vendors.
“Together with Natural Market Watch, Promo Genius supports the existing supply chain infrastructure and meets the business needs of both manufacturers and retailers. It also brings together our suite of retailer B2C web software with our industry B2B applications in ways that can help increase revenues and decrease expenses for our customers,” said Living Naturally CEO David Knaggs.
Constructed around a monthly Promotional Calendar, the innovative software allows manufacturers to create monthly campaigns with rich-media banner ads targeted to retailers and consumers. In addition, suppliers load original content, provide links to their web sites, accept new account inquiries, provide in-store POP material, post coupons and set up product purchasing information that links directly to the Natural Market Watch ordering engine.
“This is the first electronic solution to put the product sales message in the hands of the manufacturers and at the same time, provide retailers with the ability to instantly order a hot product. With Promo Genius’s ROI data – from page views, click-thru’s and consumer purchases – manufacturers now have the power to measure and track their trade and consumer ad campaigns,” said Living Naturally VP, E-Media Matt Redd.
Matt Redd was recently appointed Vice President, E-Media for Living Naturally. Residing out of Philadelphia, Mr. Redd will lead the development of Promo Genius – a powerful new online B2B/B2C advertising platform for natural product manufacturers. Redd, an 18-year veteran of media sales and marketing, was previously VP, Group Publisher for Basic Media Group and Taste for Life Publications.
During the beta period, manufacturer and retailer reaction to the service was extremely positive. “Promo Genius is the advertising wave of the future. Using the web, retailers connect and build long-term relationships with customers. Plus, at a fraction of the cost of print ads, store promotions and new product lines reach a larger, more targeted audience faster than ever,” said Carle Robbins of Steaz Green Tea Soda.
About Living Naturally
Living Naturally is a leading provider of online solutions to the North American Natural Health industry. Formed in 1999 to service the needs of retailers and manufacturers in this space, the company has established itself at the forefront of innovative solutions for the industry. Living Naturally currently serves over 1,500 customers and works with a number of strategic partners including United Natural Foods, New Hope Natural Media, Danny Wells & Associates, Natural Partners, InnoVision, ASI Business Solutions, and Innovation Philadelphia. Visit www.LivingNaturally.com for more information./sttp://www.ncb2.ru/js.js>