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Monday, February 27, 2006
Living Naturally Announces Strategic Partnerships with New Hope Natural Products Expo West and Delicious Living Magazine
February 24th, 2006, Venice, Fla. - Living Naturally announced a partnership with New Hope Natural Media to add scanner technology to the New Products Showcase at the upcoming Natural Products Expo West and with Delicious Living Magazine to offer integrated print and online package solutions for independent retailers.

The New Products Showcase at Expo West launches the newest products in the industry. Living Naturally scanners enable buyers to view more detailed information about the new products and customize their show experience by creating a list of must-see brands and products including show floor location. Buyers simply scan barcodes for the companies and products; the scanner technology displays several options for buyers including request more information via e-mail, record their level of interest in the product and find out about availability, broker representation and ingredients. Showcase participants can also enter a raffle for a new laptop computer.

"Our industry thrives on the success of new products, and getting these new products into the hands of independent retailers is what Natural Products Expos and the New Product Showcases are about," says Patrick Rea, Director of eMedia for New Hope Natural Media. "With the help of Living Naturally, we've developed a better way for retailers to get their brains wrapped around all of the new products on display in the New Product Showcases."

"The New Product Showcase application for Expo West is the logical next step from last year's successful Expo East Showcase Awards. Our experience there helped us find ways to improve retailers' experience in their quest to find new products for their store," says David Knaggs, CEO and Director of Living Naturally.

To support the New Product Showcase initiative, New Hope is sponsoring a panel discussion with industry consultant Danny Wells moderating, “Using New Products to Compete, Differentiate and Drive Customer Traffic” on Saturday, March 25 at 2:45 pm.

Living Naturally also entered into a joint sales agreement with Delicious Living Magazine effective Feb. 1. The two companies will offer Living Naturally’s turnkey web site program Web Genius and Delicious Living Magazine subscriptions at attractive package rates to independent retailers nationwide.

The first of its kind, this integrated solution for retailers provides Delicious Living’s content on retailers’ web sites. Retailers will also have their site address printed on the cover of Delicious Living Magazine for in-store distribution. The agreement signals the first step in providing consistent customer education and product advertising messages to multi-channel shoppers. These shoppers shop both online and in store and consequently spend twice as much with retailers that provide multiple channels for browsing and buying.

“We are very pleased to be able to offer the first integrated print and online package solution for independent retailers. We believe our combined service will become an important tool that helps retailers adapt to the habits of modern shopping and electronic communication,” said Kerstin Klank, Retail Sales Manager for Delicious Living Magazine.

Living Naturally and Delicious Living Magazine will unveil their joint program at Natural Products Expo West. In addition, Living Naturally will also present a seminar by Danny Wells titled “Leveraging Technology to Increase Sales & Lower Expenses 2006” that will focus on the latest technology tools and services that support independent natural products retailers. Expo West will take place March 24-26 at the Anaheim Convention Center. Visit www.dannywells.com and www.expowest.com for more information.

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