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PRESS RELEASE
INDUSTRY
Tuesday, October 18, 2005
New Hope Natural Media, Living Naturally Partner to Showcase New Products at Natural Products Expo
October 18, 2005 (Boulder, CO) - New Hope Natural Media and Living Naturally jointly announced the results of the third annual New Product Showcase Awards competition held during Natural Products Expo East/Organic Products Expo-BioFach America in Washington, D.C., Sept. 15-18.

Hundreds of new products were entered by more than 170 brands in six categories: Food, Personal Care, Supplements/Herbs, Green/Environmentally Friendly, Best Packaging, and Most Innovative. Retailers cast more than 2,200 votes over the three-day event using Living Naturally's hand-held scanner system and a unique voting application built exclusively for Natural Products Expo East.

The six award winners were:
  • Food: Gluten Free Pizza by Foods by George
  • Personal Care: Nature's First Aid Kit Simple Pure Baby All-Natural Diaper Bag by Seaside Naturals
  • Supplements/Herbs: Rescue Remedy Spray by Nelson Bach USA
  • Green/Environmentally Friendly: Malagasy Cinnamon Cassia with Cloves Bar Soap by Pangea Organics
  • Packaging: Flowering Tea Bamboo Gift Set by Numi Tea
  • Innovation: Steaz Ginger Ale by Steaz Green Tea Soda
"Our industry thrives on the success of new products, and getting these new products into the hands of independent retailers is what Natural Products Expos and the New Product Showcase Awards are about, "said Patrick Rea, Director of eMedia for New Hope Natural Media. "New Hope's goal is to serve up business solutions to the natural products industry, and with a strong focus on new products, we hope to help the industry realize its full growth potential."

"Building retail intelligence around what products retailers believe will work in their stores can increase the sales of new products at the shelf," said David Knaggs, CEO and Director of Living Naturally. "Providing technological solutions to the industry is our business. The voting and survey application is just another way for Living Naturally to help retailers and manufacturers find product winners in an increasingly competitive business environment."

New Hope Natural Media (www.newhope.com), a division of Penton Media, Inc. (OTCBB: PTON, www.penton.com), is the leading multimedia resource and information provider for the healthy products industry with print, in-person/event, and online products and services. New Hope publishes The Natural Foods Merchandiser, Nutrition Business Journal, Delicious Living and Functional Foods & Nutraceuticals. New Hope also produces trade shows and conferences, including two of the largest natural and organic products trade shows in the world: Natural Products Expo West in Anaheim, Calif., USA, March 23-26, 2006 and Natural Products Expo East, Baltimore, MD USA, Oct. 4-7, 2006.

Living Naturally (www.livingnaturally.com) is a leading provider of marketing and technology solutions to the North American natural health industry. Formed in 1999, Living Naturally serves over 1,500 retailers and suppliers and works with a number of strategic partners including United Natural Foods, Danny Wells & Associates, Natural Partners, ASI Business Solutions, Intueri Endeavors, Inc. and New Hope Natural Media.
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