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PRESS RELEASE
INDUSTRY
Tuesday, July 12, 2005
Living Naturally Announces Record First Half 2005 Results
July 12th, 2005, Venice, Fla. - Living Naturally, the leading provider of technology and marketing solutions to the natural product industry, announced record first half 2005 sales results. The company reported increases in every major revenue line with monthly sales increasing by almost 50% during the reporting period. For the second quarter of 2005, sales grew by 26% quarter over quarter, and 92% year over year. Online network traffic grew to nearly 50 million web site hits in the second quarter period, and network online commerce climbed to $325 million on an annualized basis.

"We had very strong sales growth during the first half of the year due to the continued development of our retail products and integrated content offerings, and the increasing market awareness and readiness from retailers in this sector" said Living Naturally CEO, David Knaggs. "Whereas company growth has been fueled mainly on the retail side up to this point, we will be heavily marketing our supply side solutions to the industry going forward. This includes our revolutionary new PDA based sales automation & ordering system (Sales Genius), new online advertising programs, and the provision of business intelligence services through our high-end analytics solutions".

"Our investment group is very pleased with the progress of the company, and we are set to develop into one of the most heavily trafficked online health networks on the Internet," commented Managing Director and co-founder CJ Lett. "We continue to roll out our business solutions to retailers and suppliers, with the ultimate goal of helping our customers provide a comprehensive wellness solution to natural health consumers," Mr. Lett concluded.

Leading industry consultant Danny Wells continues to be impressed by the quality and price point of the Living Naturally solutions for industry retailers and suppliers. "Since Living Naturally was formed back in 1999, their goal has been to provide affordable products and services to independent retailers that let them to compete with the large chains." Mr. Wells commented. "The Living Naturally solutions provide retailers with an incredible value proposition, allowing them to keep up with the latest technological advances at a fraction of the cost of developing and maintaining in-house programs."

About Living Naturally
Living Naturally is a leading provider of marketing and technology solutions to the North American natural health industry. Formed in 1999 to service the needs of retailers and suppliers in this space, the company has established itself at the forefront of innovative solutions for the industry. Living Naturally currently serves over 1,500 retailers and suppliers and works with a number of strategic partners including United Natural Foods, Danny Wells & Associates, Natural Partners, ASI Business Solutions, and New Hope Natural Media. Visit www.livingnaturally.com for more information.
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