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PRESS RELEASE
INDUSTRY
Tuesday, May 03, 2005
Living Naturally Reports Record Online Network Growth
May 3rd 2005, Venice, Fla. – Living Naturally, a leading provider of technology and marketing solutions to the natural health industry, today announced record growth in their online network. The company develops and markets a suite of online marketing and electronic procurement solutions for natural health retailers and suppliers.

Web site traffic in the online Living Naturally network has more than doubled during the past six months to over 16 million web site hits per month. Online commerce in the Living Naturally network has been increasing by 25% every quarter to more than $300 million per year. At the current rate of growth, the company will be processing more than $1 billion in online commerce transactions by the summer of next year.

“The growth in our online network coincides with the general growth in Internet usage, the inclination of consumers in our industry to shop online more than twice as much as the average consumer, and the growing acceptance of new technologies by independent retailers in our sector”, said Living Naturally CEO David Knaggs. “It really is amazing how things are changing so rapidly. The yellow pages phone book has become a dinosaur, Internet hot spots are cropping up everywhere you turn, and more and more people are looking for a convenient, stress free, multi-channel shopping experience. I really believe that we are only getting started with Internet innovation and the ways that it will help our industry”, Mr. Knaggs concluded.

Vice President of Finance for Living Naturally Ms. Tracy Fryer has noticed big changes in the behavior of independent retailers towards the Internet. “It used to be that retailers were prepared to give the Internet a try to see how it went for a while. Now they have realized that it has to be an integral part of their business if they are to remain competitive in this day and age”, Ms. Fryer said. She continued “At Living Naturally, we are committed to work with them every step of the way to make sure the journey is a safe and rewarding one”.

Living Naturally is a leading provider of marketing and technology solutions to the North American natural health industry. Formed in 1999 to service the needs of retailers and suppliers, the company has established itself at the forefront of innovative solutions for the industry. The company currently serves over 1,000 retailers and suppliers and works with a number of strategic partners including United Natural Foods, Danny Wells & Associates, Natural Partners, ASI Business Solutions, and ADAM. Living Naturally will continue to execute its unique business model to deliver a full range of retail and supply side solutions to the industry. Visit www.livingnaturally.com for more information.

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