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PRESS RELEASE
INDUSTRY
Tuesday, January 25, 2005
Living Naturally Reports Record 2004 Sales Growth

January 25th, 2005, Venice, Fla. – Living Naturally, a leading provider of technology and marketing solutions to the natural health industry, today announced record sales growth during 2004. The company provides a suite of turnkey electronic procurement and online marketing solutions to natural health retailers and suppliers.

Living Naturally increased sales by 92.5% in 2004 over 2003. System utilization of the Living Naturally retail products also grew by more than 100%. The company processes over $1 million of orders per day and generates over 10,000 unique visitors per day on their network of online web sites.

“I believe the acceleration in the adoption of our industry solutions is being fueled by a number of factors” said Living Naturally CEO David Knaggs. “First, market readiness has increased noticeably. Everybody now clearly understands these types of technologies can help them operate more efficiently and effectively. As leading industry consultant Danny Wells recently said ’There are two types of retailers – those that have a web site and those that will.’ Second, the technology has matured dramatically. We have been working hard, listening to our customers and refining our products accordingly. We are now in the third and fourth generation of our retail solutions, and our products are becoming easier to use and more powerful all the time. Finally, I think that the service factor is very important. Pro-active customer service is a critical component of our strategy as we continue to roll out our solutions to the natural health sector.”

Danny Wells was not surprised by the company’s 2004 sales performance. “Living Naturally has always had a superior business model that supports all segments of the industry and treats them in a fair and equitable manner. The company conducts its business in a most ethical and professional fashion, and they are doing a tremendous amount of good for this industry,” Mr. Wells commented. “I expect that Living Naturally will increase their market share strongly over the next few years.”

Living Naturally is a leading provider of marketing and technology solutions to the North American natural health industry. Formed in 1999 to service the needs of retailers and suppliers, the company has established itself at the forefront of innovative solutions for the industry. The company currently serves over 1,000 retailers and suppliers and works with a number of strategic partners including United Natural Foods, Danny Wells & Associates, Natural Partners, ASI Business Solutions, and ADAM. Living Naturally will continue to execute its unique business model to deliver a full range of retail and supply side solutions to the industry. Visit www.livingnaturally.com for more information.

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