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PRESS RELEASE
INDUSTRY
Monday, July 26, 2004
Living Naturally Releases Next Generation Web Site Solution

July 25th, 2004, Venice, Fla. – Living Naturally, a leading provider of technology and marketing solutions to the natural products industry, announced the release of its newest generation of Web site products for industry retailers, Web Genius™ 4.5. The company develops and markets a suite of full service Web site packages with programs that help retailers leverage the power of the Internet to grow their business through online education, advertising, promotion and e-commerce.

“Our new line of Web solutions provides retailers with a tremendous value package that fits any store type or size. Web Genius allows retailers to improve customer communication and education, drives online and in-store sales and reduces advertising expenses compared to print alternatives. It really is a compelling value proposition,” said Linda O’Hara, co-founder and senior marketing associate.

“Our customers can have a professional presence on the Internet, extensive online health content and consumer health assessment tools, online advertising and promotion solutions that tie-in to our industry product database and a turnkey management console that makes it easy to maintain their Web site on an ongoing basis,” added O’Hara.

Currently, 228 million North American consumers use the Internet on a regular basis and 73 million Americans go online to get health information. According to a July report from the Natural Marketing Institute, natural products shoppers are almost twice as likely to use the Internet for product education and selection as the general population.

“The trends relating to consumer Internet usage and leveraging the Internet for business success are very clear. To compete in this day and age, retailers need to provide their customers with a convenient multi-channel shopping experience. For independent retailers, this is easier said than done. A key part of our company’s strategy is to make this technology and associated marketing programs available at an affordable price. By doing this, we make it possible for independent retailers to compete on an even footing with the largest chains,” said Living Naturally CEO David Knaggs.

For more information on Web Genius™ 4.5, visit a demonstration site at www.livingnaturally.com/wgdemo/ or call (800) 360-2231 to speak with a sales consultant.

Living Naturally is a leading provider of marketing and technology solutions to the North American natural products industry. Formed in 1999 to service the needs of retailers and suppliers, the company has established itself at the forefront of innovative solutions for the industry. The company currently serves over 1,000 retailers and suppliers and works with a rapidly growing list of strategic partners including United Natural Foods. In the future, Living Naturally will continue to execute its unique business model to deliver a full range of retail and supply side solutions to the industry. Visit www.livingnaturally.com/ for more information.

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