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PRESS RELEASE
INDUSTRY
Wednesday, February 02, 2011
Living Naturally Electronic Ordering Patent Filing Expansion
February 2, 2011, Sarasota, Fla. – Living Naturally announced today another filing with the United States Patent and Trademark Office to expand their Electronic Ordering, Inventory Management and Shelf Scanning patent. This patent continuation broadens the scope of the application of ordering and inventory control on hand-held computer scanners to smart phones and portable music players, and also expands the scope of the patent to broader database formats and application domain areas. The original patent application was filed in 2001.

“The filing of this patent expansion is representative of continued evolution of our 'Genius' suite of programs. We are in a high innovation phase and we are excited about the many ways that we are helping retailers and suppliers in the sector, providing them with incredibly rich functionality at very affordable rates. This is obviously important in the current economic climate” commented Living Naturally Chief Executive Officer David Knaggs.

“This patent expansion adds to the asset base and market position of our company. On a go forward basis, we will be looking to partner with companies interested in licensing patent rights and the associated technologies” said Paul DeBonis, Chief Operating Officer with Living Naturally.

Living Naturally develops and markets three products that are relevant to this patent – ScanGenius™, the most widely used retail electronic ordering system in the natural health industry, iScanGenius™- a recently released smart phone / music player version of ScanGenius™, and Sales Genius™, an in-field electronic ordering and sales management system that is now being used by many leading suppliers in the sector. Inquiries to the company regarding the patent should be directed to legal@livingnaturally.com

About Living Naturally

Living Naturally is an online technology provider to more than 3,000 retailers and suppliers in the North American natural health sector. The Company develops and markets a suite of Internet programs under the "Genius" brand, to enhance the productivity and marketing capabilities of retailers and suppliers in the natural health industry. Living Naturally houses the largest online natural health network in the world. For additional information, please visit the Company's web site at www.livingnaturally.com.
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