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Tuesday, March 09, 2010
Living Naturally Partners with Tree of Life on Electronic Ordering
March 10, 2010, Sarasota, Fla. – Living Naturally announced today an initiative with Tree of Life to replace their MSI ordering units with a state-of-the-art handheld unit based on patented ordering technology from Living Naturally. The system developed for Tree of Life is called EasyTree and it allows retailers to access the latest catalog data from Tree of Life and many of the leading direct manufacturers, creating orders at the shelf that can be submitted electronically 24x7. This program provides numerous benefits to retailers including a substantial reduction in ordering time, the ability to more easily and more effectively manage accurate retail pricing with electronic pricing updates, and visibility of all promotions available from their suppliers.

Living Naturally CEO David Knaggs is very excited about the launch of the EasyTree system. “We are pleased to be working with Tree of Life on this important initiative for the industry. A more efficient supply chain is necessary for the many independent businesses in the Natural Products Industry to compete effectively with their larger mass market counterparts. By helping subsidize the cost of this technology, Tree of Life is playing a key role in helping independent retailers make this transition smoothly and affordably, and in the process I believe doing a great service to the industry.”

According to Greg Leonard, Senior Vice President of Natural Sales for Tree of Life, “We believe it is our responsibility as a distributor to independent natural food stores to help our customers move to a more efficient ordering technology. By replacing MSI units with the EasyTree system, we are offering our customers a superior ordering platform that will not only enable them to order more efficiently, but by using the system they will be able to improve margins and take full advantage of the thousands of promotional discounts that are offered each month. Retailers will also be able to automate much of their ordering from their direct lines, a process which is largely manual today. These benefits create a compelling financial proposition for our customers.”

For more information on the EasyTree system, retailers should contact their Tree of Life sales representative or visit the Tree of Life booth at EXPO West March 12-14 2010 (Booth #3338 Hall D). Retailers can also visit the demonstration web site

About Living Naturally

Living Naturally is an online technology provider to more than 3,000 retailers and suppliers in the North American natural health sector. The Company develops and markets a suite of Internet programs under the "Genius" brand, to enhance the productivity and marketing capabilities of retailers and suppliers in the sector. Living Naturally houses the largest online natural health network in the world. For additional information, please visit the Company's web site at

About Tree of Life

Tree of Life is the business unit of KeHE Distributors focused on the unique needs of the natural food store channel. KeHE Distributors, based in Romeoville, IL, provides Natural & Organic, Specialty & Gourmet and Ethnic products to natural food stores, grocery stores, and other specialty product retailers throughout the US and Canada.
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