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INDUSTRY
Thursday, October 16, 2008
Living Naturally, ECRS Announce Marketing Partnership to Promote Advanced Loyalty Solution
Thursday October 16th, 2008, Sarasota, Fla. - Living Naturally, LLC and ECR Software Corporation (ECRS) today announced an expanded partnership to promote advanced loyalty marketing programs to the natural health industry. Through this new agreement, both companies will implement a number of initiatives to tightly integrate the Living Naturally Loyalty Genius system with the ECRS Catapult Point-of-Sale (POS) system.

ECRS President Peter Catoe commented "This partnership allows ECRS to provide advanced loyalty marketing capabilities to our customers. With this program, our customers will be able fully leverage their POS investment, cultivate greater affinity, reduce customer attrition, and drive customers back into the store with targeted print and email promotions. This will lead to higher visit frequency and greater spend per visit - something that all retailers are striving for.”

“We are particularly enthusiastic about Living Naturally's vertical sector orientation and their integrated promotional content from leading manufacturers in the natural products sector. This takes turn-key marketing to a whole new level and provides tremendous value added capabilities to our customers." Mr. Catoe concluded.

David Williams, Living Naturally VP of Loyalty Services, shares his excitement about being able to deliver these new capabilities to ECRS customers. "The Catapult system is a very powerful platform that is well established in the market place. By augmenting the award winning Catapult system with Loyalty Genius, retailers will be able to easily, quickly and cost-effectively run promotions such as "bring them back" campaigns, shopping rewards, new product promotions, store inventory clearances, vendor rebate and customer referral programs, and various forms of opportunity gap analysis and up-sell campaigns." he commented. "This allows independent retailers to undertake marketing activities as well as, if not better than, their multi-billion dollar, mass-marketing counterparts - at a fraction of the cost" Mr. Williams concluded. Loyalty Genius is a break-through program that allows retailers to strengthen their competitive position in the marketplace by using the TAP Marketing methodology of Track, Analyze and Promote. For information on this program, please visit www.loyaltygenius.com. To access an archived version of the recent ECRS / Living Naturally Webinar "Transforming your POS into a Marketing Powerhouse", please visit www.naturalmarketwatch.com/webinars. For additional information, please contact Leslie Carpenter at 1-800-360-2231 x1506 or email sales@livingnaturally.com.

About Living Naturally
Living Naturally, LLC, is an online technology provider to more than 3,000 retailers and suppliers in the North American natural health sector. The Company develops and markets a suite of Internet programs under the "Genius" brand, to enhance the productivity and marketing capabilities of retailers and suppliers in the natural health industry. Living Naturally's retail programs include Scan Genius™- an intelligent shelf ordering system, Web Genius™ - a line of packaged web site and online marketing solutions, and Loyalty Genius™ - an advanced loyalty marketing system. For additional information, please visit the Company's web site at www.LivingNaturally.com.

About ECRS
Since 1989, ECRS has been providing world-class automation solutions designed to help retailers of all sizes in a wide variety of markets. The ECRS retail framework includes point of sale, self-checkout, reporting and analytics, multistore, inventory management, auto replenishment, EDI supplier integration, warehousing, membership management, fuel pump interface, integrated video surveillance, digital customer billboard, gift card, signature capture, wireless hand-held, and a range of other retail automation components. ECRS products are delivered through a partner network and by direct sales specialists. For additional information, please visit the ECRS web site at .www.ecrsoft.com..
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