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INDUSTRY
Friday, September 19, 2008
Living Naturally Announces Major New Online Consumer Marketing Programs
September 19, 2008, Sarasota, Florida – Living Naturally, LLC announced today major new online promotional systems for retailers and suppliers in the natural health industry. The new capabilities allow retailers to seamlessly integrate extensive manufacturer branded content and current product promotions into their websites and their email campaigns. Content from leading manufacturers such as Annie’s Homegrown, Barbara’s Bakery, Barlean’s Organic Oils, Carlson Labs, Organic Valley and Seventh Generation, among others, is now available in the system. The content includes search engine optimized brand information - company profiles, manufacturer quality standards, ingredient and product education, proprietary research articles, and consumer friendly product data tied to monthly promotions, online coupons, recipes and shopping carts. Manufacturer content is automatically rotated through participating retailer web sites and can be included in promotional email newsletters sent out to their customers

“From a marketing perspective, this new system is everything retailers have ever wanted – easily accessible, pre-loaded, DSHEA compliant information about their preferred brands and products.” said Linda O’Hara, VP, Internet Marketing Programs for Living Naturally. “The system saves retailers time and puts the power of professional marketing at their fingertips, so important to compete in today’s market place.”

As part of this expanded system, Living Naturally is also providing retailers with access to an online Resource Library, offering a full array of manufacturer materials to help promote products in their store including sell sheets, shelf talkers, bag-stuffers, and print ready brochures.

"Living Naturally has created a simple and organized system for increasing sales.” commented Dawn Hechinger, Marketing Director from Richards Whole Foods, an independent natural product store chain with 11 store locations in Florida. “The promotion library is a great tool to use with Scan Genius and is another integral part of the entire package Living Naturally offers. We are excited to see more and more brands listed in the promotion library so we can continue to bring in product that will save our customers money and increase our sales."

“Now industry manufacturers can get targeted consumer exposure for their brand and product promotions directly through the marketing systems of their existing brick and mortar retailers.” commented Living Naturally’s VP, E-Media Matt Redd. “This emerging multi-channel, multi-media approach is essential for reaching every segment of consumer at every stage of their lifecycle.”

"We value the targeted framework that Living Naturally provides to support Organic Valley's mission to extend the intimate marketing conversation with our Natural Foods Retailers & Consumers." said Emily Strickler, Associate Product Manager, Organic Valley Family of Farms.

The new, expanded Promo Genius program from Living Naturally leverages much of the technology that the Company has developed over the past eight years. The modules launched today are the first in a series of inter-related functions that Living Naturally will be bringing to market over the next several months. In this regard, the Company intends to combine the powerful email marketing capabilities of its web site technology with those of the Company’s break-through loyalty marketing and customer retention program – Loyalty Genius.

For additional information on this new system, please contact Leslie Carpenter at 1-800-360-2231 x1506 or email sales@livingnaturally.com.

About Living Naturally
Living Naturally, LLC, is an online technology provider to more than 3,000 retailers and suppliers in the North American natural health sector. The company develops and markets a suite of Internet programs under the “Genius” brand, to enhance the productivity and marketing capabilities of retailers and suppliers in the natural health industry. For additional information, please visit the Company’s web site at www.LivingNaturally.com.
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