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PRESS RELEASE
INDUSTRY
Wednesday, April 02, 2008
Living Naturally to Assist Canadian Health Retailers Build Stronger Brands
April 1st, 2008, Sarasota, Florida – Living Naturally, LLC announced today the company has been chosen as a Member Benefit Partner by Canada’s largest national trade association for the natural and organic products industry.

“The Canadian Health Food Association (CHFA) is very pleased to be working with Living Naturally to promote the company’s Loyalty Genius™ program to our retail members,” says CHFA President Penelope Marrett.

Loyalty Genius™ is a breakthrough program that enables retailers to launch branded loyalty and customer retention programs, thereby reducing customer attrition, cultivating greater customer loyalty and increasing sales.

“With the natural health sector moving rapidly into the mainstream, the subject of customer retention has never been more relevant to independent natural health retailers,” says Ms. Marrett.

Through this partnership, Living Naturally will provide CHFA members with discounted rates for the Loyalty Genius™ program.

According to Harvard Business Journal, the average retailer loses 25 percent of their customers each year. The lifetime value of a customer in the natural health industry is more than $7,500, and it costs five times as much to acquire a new customer as it does to retain an existing customer.

“With the Loyalty Genius™ program, retailers can retain a higher percentage of their customers, reward their best customers, and drive sales with targeted print and email promotions based on the store visit and purchase patterns of their customers.” remarked leading industry consultant Danny Wells. Mr. Wells has been educating natural health retailers in this area for the past 18 months with his popular seminar Mastering Customer Retention. Free copies of this seminar are available on DVD from Living Naturally.

The benefits of customer loyalty are well known to Loyalty Genius™ Program Director David Williams. “I’ve been writing and speaking about the importance of customer loyalty for many years, and I have never seen a more perfect fit for a packaged loyalty program than in the natural sector at this time. Up until now, retailers have had to pay tens of thousands of dollars for a custom loyalty program with these capabilities, and then thousands of dollars a month for ongoing custom programming and marketing services. At Living Naturally, we have changed all of that, and now independents can get an incredibly powerful packaged loyalty program for a nominal monthly fee.” he concluded.

For additional information on the Loyalty Genius™ program, please contact Leslie Carpenter at 1-800-360-2231 x1506 or visit the online demonstration web site - www.LoyaltyGenius.ca .

About the CHFA
The Canadian Health Food Association www.chfa.ca is Canada’s largest national trade association dedicated to the natural and organic products industry. Our members represent the entire supply chain including growers, manufacturers, retailers, wholesalers, distributors, and importers involved in a variety of industry sub-sectors such as vitamin and mineral supplements, herbal products, homeopathics, sports nutrition products, natural and organic foods, fibres and health and beauty aids. CHFA member products support Canadians seeking optimal health and quality of life.

About Living Naturally
Living Naturally, LLC, is an online technology provider to more than 3,000 retailers and suppliers in the North American natural health sector. The company develops and markets a suite of programs under the “Genius” brand to enhance the productivity and marketing capabilities of retailers and suppliers in this industry. For additional information, please visit the company’s web site at www.livingnatural
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