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Monday, January 22, 2007
Living Naturally, WholeFoods Magazine Announce Joint Online Content Program
January 22, 2007, Venice, Fla. – Living Naturally, headquartered here, and WholeFoods Magazine, located in South Plainfield, NJ, have announced a strategic partnership to bring retailer education, trade news and natural product industry feature articles to NaturalMarketWatch.com and the NMW E-News letter, launching in January. In addition, Living Naturally and WholeFoods Magazine will collaborate on electronic versions of various industry surveys focusing on Retailer Performance, Consumer Preferences, Dietary Supplement Sales Trends and Herbal Products Sales Trends.

Terms of the new agreement call for Living Naturally to create an archive of downloadable WholeFoods Magazine articles under the department names of HBC Counter and Consumer Bulletin. Retailers will be able to import their store logo into the documents and print them in their store for customer distribution. Other articles and information will also be made accessible via the NaturalMarketWatch.com’s Business Library.

“We are very pleased to incorporate longtime industry publisher WholeFoods Magazine as a content partner. WholeFoods has provided valuable information and education to retailers for many years in its print trade journal. With our help, that content will be available to retailers any time they need it and want to use it in their store,” commented David Knaggs, Living Naturally CEO.

Heather Wainer, publisher of WholeFoods Magazine, responded, “We are truly excited about this new partnership, which, through the power of the Internet, will extend our reach throughout the industry and provide us with additional opportunities to inform and educate natural products retailers. We are delighted to be working with Living Naturally, which has a firm handle on today’s technology and a fine reputation within the natural products community.”

WholeFoods Magazine has been surveying independent retailers every year since 1978, presenting its reports in a print format. Living Naturally will provide a digital version of the publication’s surveys, which retailers will be able to access via e-mail or directly online. Results of the surveys also will be published in WholeFoods Magazine, appearing in scheduled issues throughout this year and next.

About Living Naturally
Living Naturally is a leading provider of online solutions to the North American Natural Health industry. Formed in 1999 to service the needs of retailers and suppliers in this space, the company has established itself at the forefront of innovative solutions for the industry. Living Naturally currently serves over 2,000 customers and works with a number of strategic partners including United Natural Foods, Danny Wells & Associates, Alive Publishing Group, Vitamin Retailer Magazine, Natural Partners, WFC, ASI Business Solutions, and Innovation Philadelphia. Visit www.LivingNaturally.com for more information.

About WholeFoods Magazine
WholeFoods Magazine is a national, monthly business periodical that has been published continuously for the past 29 years, making it the longest-tenured media outlet of its kind in the natural products industry. The editorial focus is, and always has been, on informing and educating retailers about how to improve their businesses and take advantage of emerging opportunities both within the industry and in the world at large. Eve
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