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Wednesday, September 27, 2006
Living Naturally Announces Advertising Partnership
September 27, 2006, Venice, Fla. – Living Naturally announces a partnership with Vitamin Retailer Magazine, Inc. (VRM) to offer a new multi-media trade advertising program that links the brand power of print with the immediacy and measurable ROI of the online medium.

Starting January 1st, participating contracted advertisers of Vitamin Retailer and Organic Products Retailer will be featured in an online buyer’s showcase that provides retailers with access to monthly deals, detailed product and label information, sample requests, manufacturer web site promotions and online ordering. In addition, VRM online advertisers will be included in Living Naturally’s promotion engine, Promo Genius, which includes a monthly interactive e-mail blast to 6,000+ trade members, promotional advertising throughout the Living Naturally business web sites and inclusion in the monthly promotion calendar of the Promo Genius program.

With this new program, VRM retail subscribers will receive free online ordering for VRM featured products through Living Naturally’s online retail community web site - the Natural Market Watch. This web site also allows retailers to search for new products, access monthly trade deals, view sales trend information, dialogue with business experts and access Living Naturally’s extensive online business library.

“Living Naturally is very pleased to be working with Vitamin Retailer on this exciting new multi-media program. Both companies are committed to the sector and to helping manufacturers and retailers drive top line sales. In this regard, this new program offers very powerful benefits that will serve the industry as a whole,” commented Living Naturally CEO David Knaggs.

“Vitamin Retailer has done an extraordinary job differentiating their magazines, building market share and providing high quality service and value to their customers. As publishing continues to evolve online, Vitamin Retailer will be the first trade publisher in our sector to offer its advertisers and readers brand marketing solutions that connect to store level ordering in an intuitive, targeted, interactive and measurable way. These capabilities will be of substantial benefit to both industry manufacturers and retailers,” said Living Naturally VP E-Media Matt Redd.

Daniel McSweeney, Owner and President of VRM, noted that the partnership with Living Naturally greatly expands the benefits and services available to VRM’s print advertisers, while simultaneously providing retail readers of Vitamin Retailer and Organic Products Retailer with search-and-order capabilities unique among natural products industry media companies.

“We look forward to working with the Living Naturally team and leveraging our respective strengths to provide our industry with a very useful and progressive business tool,” said McSweeney.

About Living Naturally
Living Naturally is a leading provider of online solutions to the North American Natural Health industry. Formed in 1999 to service the needs of retailers and suppliers, the company has established itself at the forefront of innovative solutions for the industry. Living Naturally currently serves over 2,000 customers and works with a number of strategic partners including United Natural Foods, Vitamin Retailer Magazines, Danny Wells & Associates, InnoVision Health Media, Natural Partners, ASI Business Solutions, and Innovation Philadelphia. Please visit for more information.

About Vitamin Retailer Magazine, Inc.
VRM is a leading business magazine publisher and information provider for the health, natural and organic products industry. Founded in 1994, VRM’s flagship publication is Vitamin Retailer, the leading trade magazine for the dietary supplement industry. Other publications include Organic Products Retailer, servin
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