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PRESS RELEASE
INDUSTRY
Monday, March 08, 2004
Living Naturally Completes Supply Side Ordering Solution

March 7th, 2004 Venice, Fla. – Leading natural products technology and marketing services company, Living Naturally, announced today that they are in the final testing stages prior to release of their PDA-based sales automation system. Full product release is scheduled for later this year. The new product named Sales Genius will complement their market leading retail ordering solution, Scan Genius, by providing suppliers’ field sales forces with shelf scanning and automated ordering functions.

Sales Genius will offer a compelling value position to suppliers, says Dot Peck, vice president of sales and marketing. “In my 25 years working in sales in the natural products industry, I have not seen a technology that I believe can have more of a positive impact on sales force productivity. This includes huge time savings associated with in-store inventory and order taking, a reduction in order related errors through automation and the ability to communicate electronically with field sales staff in real time. The order submission process can also be automated at the customer service side with Sales Genius, which makes this even more attractive for suppliers.“

“Using a laptop at the point of sale has always been impractical for sales reps and, up until recently, hand-held devices neither had the power or the affordability to be a viable solution,” said CEO David Knaggs. “However, the drop in price point for retail grade Pocket PC ordering devices has now made this technology broadly accessible. Living Naturally plans to leverage this fact by extending our patent pending retail order technology to the Pocket PC for mobile sales reps. We estimate that Sales Genius can positively impact sales force productivity by as much as 20%. Sales Genius is another key element of our supplier solution suite, and further positions Living Naturally as the complete ordering solution for our industry.”

Living Naturally is a leading provider of marketing and technology solutions to the North American natural products industry. Formed in 1999 to service the needs of retailers and suppliers, the company has established itself at the forefront of innovative solutions for the industry. The company currently serves over 1,000 retailers and suppliers and works with a rapidly growing list of strategic partners including United Natural Foods. In the future, Living Naturally will continue to execute its unique business model to deliver a full range of retail and supply side solutions to the industry. Visit www.livingnaturally.com for more information.

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