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PRESS RELEASE
INDUSTRY
Thursday, January 15, 2004
Living Naturally Consumer Web Site Traffic Now in the Millions
January 15th 2004 Venice, FL – Living Naturally, leading provider of turnkey web site programs to natural products retailers, now reports that their network of retailer web sites is generating more than 7.5 million hits of consumer traffic each month. The company’s web site programs allow independent natural products retailers to maintain a highly professional presence on the Internet for a low monthly fee, while providing their customers with online education, marketing and e-commerce services.

Co-founder and Senior Marketing Associate Linda O’Hara attributes the huge growth of online viewer-ship to the continuing maturation of the company’s web site products, the increasing availability of Internet services and high speed connections, increasing use of the Internet by consumers seeking health information, and retailer’s increasing inclination to adopt multi-channel communication and distribution strategies to make their business more successful.

“The typical core natural products shopper is now changing from a specialized purchaser to a mainstream member of our society and with this, he or she is much more likely to leverage the Internet for education, product information and other value added services” Ms. O’Hara said. “Our programs are ideal for independent retailers as they can now combine a multi-channel sales and marketing approach and do so at a price that allows them to compete on a level playing field with even the largest of chains”.

CEO David Knaggs reaffirms the company’s commitment to its web site business. “Now that we have established a leading position in the electronic ordering area – we are now the highest volume order processing vendor in the industry – 2004 will see us launch many new Internet marketing and advertising initiatives” Mr. Knaggs commented. “The Internet is becoming a pervasive technology in our society and we believe that our industry is only just beginning to capitalize on its potential. Living Naturally is in an excellent position to deliver many benefits of this technology to retailers, suppliers, and consumers in this sector”.

Living Naturally is a leading provider of marketing and technology solutions to the North American natural products industry. Formed in 1999 to service the needs of retailers and suppliers, the company has established itself at the forefront of innovative solutions for the industry. The Company currently serves over 1,000 retailers and suppliers and works with a rapidly growing list of strategic partners including United Natural Foods. Over the next few years, Living Naturally will continue to execute its unique business model to deliver a full range of retail and supply side electronic solutions to the industry.

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